In English it is called a complex equivalence. It’s when two statements are joined in your mind but not in reality – it’s as though someone has said ” which means that” in between the two sentences. Salesmen use it all the time when...
The Government are funding training and consultancy on a wide range of business issues allied to the recession. It can be for planning, strategic issues on finding new customers, keeping the ones you have, improving profits – in fact, pretty much anything that...
In selling, there is an adage that you sell the sizzle, not the sausage. This means that you sell benefits rather than the product itself. This is how it goes. “Hello Madam. Would you like to buy some of these tubular cardboard coloured things with flecks of...
