Accountancy and marketing are not usually two words that sit comfortably together. Marketeers spend money and are ‘creative’, accountants save money (usually) and focus on facts. But they have a lot more in common than you think. Good...
Customers care about prices. But they are certainly not the only thing they care about – and your business and marketing strategy should mirror that fact.In other words, you should never compete on price alone. Instead you should start by making sure that what...
With the Chancellor’s Autumn Statement predicting more borrowing and less growth, the Eurozone crisis dragging on and talk of a “double dip” recession, one starts to wonder: “where is the good news?!”Well there IS good news, but YOU have...
Grants from the Government are available to help you sort out your strategy, get more profitable, streamline your systems and much more.You can get up to £1000 quite easily and quickly for short term projects that can really make a difference to your...
The 4Ps’s of marketing plus People, Process and Physical Evidence- these all relate to the marketing mix of a service.PeopleIf you are offering a service, you need the appropriate staff to deliver it. Customers are not just buying a product, they are buying into...
Here’s the last of the 4 P’s of marketing – PROMOTIONIt all means nothing if the benefit of your product hasn’t been clearly communicated to your target market. This might be a mix of: Public relations Advertising Sales promotion – a...
