Do You REALLY Know The Job To Be Done?
How to find innovations and exploit them
Benchmarking and best practice – where’s the customer
Does benchmarking deflect you from your real purpose?
Marketing automation – the what and why
Marketing changed forever with the advent of the internet, social media and smart devices.Marketing automation allows us to consolidate all the isolated data and use it much more effectively to engage with prospects on their terms and in a timely fashion.To continue...
Only Two Ways to Compete
Roger Martin put it well in his Harvard Business Review blog. It translates well for small businesses.He is right – whatever the new faddy idea, it’s still either lower costs or a differentiator that works to provide competitive advantage. Nothing...
Are you a maximizer or satisficer? And why you would care?
A maximizer tries to produce the best result, which may mean spending time and effort in improving only marginally an already acceptable result. How marginal? A day out in Spain at a little village, being walked around every possible shop with 2 young children looking...
It’s hard to grow – here’s how part 8
Not enough admin, and assuming the best