Businesses normally describe what they do. “We sell apples”.” We are accountants”. It’s not meaningful if you’re trying to explain to someone why they should buy from you. You’re not talking in your customer’s terms....
Why is it so hard to grow a small business? We’ve seen plenty of small businesses – probably about 500 or more – at close quarters over the years, and they share some characteristics which don’t make it on the usual failure lists published by...
